At Normal Modes, we’re frequently asked to provide descriptions of the services we provide and how theyproduce value for our clients. Today I’m going to describe heuristic analyses—a user experience technique that tends to get lost in an industry dominated by user interviews. At its core, a heuristic analysis, or evaluation, is fancy way of describing a checklist of industry best practices. In that sense, a heuristic analysis is a simple observational technique with an overly fancy name that can provide actionable results for your development team—sometimes in a matter of days.
WHAT IS A HEURISTIC ANALYSIS?