While I was staring off into space thinking about how best to explain the basics of the experience layer (of the web), I focused my eyes and noticed I was looking at one of my collected posters from the Hatch Show Print Company, a historic letterpress print shop near Nashville, Tennessee. This poster, in particular, advertises a 2000 show for the band Jump, Little Children. As you can see in the photo below, it has a ½”-ish bleed and the woodblock type is set in metallic silver on a royal blue background. There are gorgeous imperfections in the paint, and as I stared, I considered the creation of this poster, how it went through the press once for the royal blue field, and once again for the silver letters. Twice through the press for this one beautifully-imperfect piece of art. While considering this seemingly-unrelated and random bit of inspiration, I realized that this poster is actually a really great illustration (no pun intended) of the experience layer.