The Experience Lab Blog

What Do You Learn From Usability Testing?

Posted by Bryan Campbell on Mar 20, 2015 1:51:00 PM

blog-common-findings

Normal Modes conducts a lot of usability testing. It’s what we specialize in and it’s what we love. We’ve seen nearly every variation of usability testing findings and while we are occasionally surprised, the findings we report generally fall into one of a few common patterns.

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Topics: User Experience (UX) Design, Usability

What Not to Do When Watching Usability Testing Sessions

Posted by Bryan Campbell on Mar 12, 2015 3:04:55 PM

One of the more enjoyable aspects of working in the user experience industry is the variety of people we get to meet. Over the last many years we’ve had the wonderful opportunity to meet all different kinds of people. Many of them even regularly join us at our state-of-the-art usability lab—sitting in on various user-testing sessions from the comfort of our observation room.

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Topics: UX Tips, Usability

The 5 Most Common Remote Usability Testing Concerns

Posted by Bryan Campbell on Mar 2, 2015 5:30:00 PM

At Normal Modes we conduct a lot of usability testing.  Increasingly, though, customers are requesting solutions that can best be addressed by remote usability testing. Much like traditional usability testing, remote usability testing relies on structured user interviews with a live moderator. We have found that remote usability testing has two key advantages over traditional usability testing:

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Topics: User Experience (UX) Design, Usability

Why We Love Heuristics (And You Should, Too!)

Posted by Bryan Campbell on Feb 6, 2015 4:08:00 PM

 

At Normal Modes, we’re frequently asked to provide descriptions of the services we provide and how theyproduce value for our clients. Today I’m going to describe heuristic analyses—a user experience technique that tends to get lost in an industry dominated by user interviews. At its core, a heuristic analysis, or evaluation, is fancy way of describing a checklist of industry best practices. In that sense, a heuristic analysis is a simple observational technique with an overly fancy name that can provide actionable results for your development team—sometimes in a matter of days.

WHAT IS A HEURISTIC ANALYSIS?

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Topics: UX & Usability Tools

User Experience Trends In 2015: Part 2

Posted by Angela Schmeidel Randall on Jan 8, 2015 8:00:00 AM

Welcome to the second part of our two part sries about user experience trends for 2015. Earlier this week we shared four of the nine top user experience trends for 2015

To recap, here are the myths from Part 1:

  1. Responsive Sites 
  2. Enterprise UX
  3. In-house Teams
  4. Cross-discipline Responsibility for UX

Today we are going to take a look at five more user experience trends - some of which we've seen in previous years and some of which are just emerging. 

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User Experience Trends In 2015: Part 1

Posted by Angela Schmeidel Randall on Jan 5, 2015 8:00:00 AM

Welcome to 2015.  It's a great time to be in the field of user experience and an even better time to adopt user centered design. While we can't predict what he future for holds, but we have identied 9 user experience trends that are on our radar for 2015 - and should be on yours too.  

Today we'll share the first 4 of those with you. Let's get started.

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Job Opening - Account Executive

Posted by Angela Schmeidel Randall on Mar 19, 2014 3:23:55 PM

Normal Modes, a Houston-based (Rice Village) company, is looking for an account executive who is comfortable working independently in a fast-paced, varied environment translating and matching prospective client needs with Normal Modes’ suite of solutions.

You’ll be responsible for targeting, acquiring, and retaining clients; managing ongoing client relationships; and meeting monthly and annual revenue goals.

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Topics: News

Job Opening – Full-stack Ruby on Rails Programmer (A Generalist)

Posted by Angela Schmeidel Randall on Feb 13, 2014 4:31:20 AM

Normal Modes, a Houston-based (Rice Village) company, is looking for a full-stack programmer (a generalist) with extensive experience in Ruby on Rails.

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Topics: UX Careers

Job Opening - Office Generalist

Posted by Angela Schmeidel Randall on Feb 6, 2014 6:53:04 AM

If you're interested in customer experience, usability, web and software development, and/or entrepreneurship this is the job for you. Normal Modes, a Houston-based (Rice Village) company, is looking for office generalists who are comfortable working independently in a fast-paced, varied environment.

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Topics: News

UX Tips: UX Maturity Model

Posted by Angela Schmeidel Randall on Jul 15, 2012 9:27:00 PM

Lately, I've been considering the future of UX. Recruiters often reach out to me looking for candidates for job opportunities they have open. I'm often stunned by the breadth of expertise UX applicants are expected to have: business analysis, visual design, application UI design, usability research, project management and programming skills - skills covering all aspects of the project lifecycle. Which prompts the question: should one person on the project team really be responsible for all aspects of user experience? Would it be more reasonable to expect that user experience is not one team member's job but rather the responsibility of every member of the project team - from project manager to developer, business stakeholder to visual designer?

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Topics: Experience Strategy, UX Tips

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