At Normal Modes we love helping people. It’s the core of all our user research and it’s what we specialize in and it’s what we love.
Over the last several years we noticed the demand for our training services skyrocketing. More and more organizations are investing in their staff and training them to be the people who conduct usability studies. We love this trend, we really do! There’s never anything wrong with more people focusing on the user experience and learning how to assess their user experience with actual users.
Nevertheless, we’ve also noticed that investing time and resources into is not always economical or even good idea. We believe that sometimes bringing in an outside firm that can be more of an asset to you and your team than training.
Here are a few instances when you know it’s time to outsource your usability testing: