The Experience Lab Blog

UX Tips: Eliminate Points of Confusion

Posted by Angela Schmeidel Randall on Mar 14, 2012 2:45:35 AM

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Topics: UX Tips

Introducing The Brainiac Framework

Posted by Angela Schmeidel Randall on Mar 13, 2012 2:00:35 AM

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Topics: Brainiac, Web Design & Development

Combating CSS Entropy: Four Steps Towards Scalable CSS

Posted by Graham Randall on Mar 5, 2012 11:52:04 AM

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Topics: User Experience (UX) Design, UX & Usability Tools, Web Design & Development

UX Tips: Identify Opportunities to Reduce Friction

Posted by Angela Schmeidel Randall on Feb 28, 2012 1:30:32 AM

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Topics: UX Tips

Calculating ROI on UX & Usability Projects

Posted by Angela Schmeidel Randall on Feb 27, 2012 2:30:00 AM

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Topics: UX & Usability Tools

UX Tips: Provide Sufficient Form Field Lengths

Posted by Angela Schmeidel Randall on Feb 22, 2012 2:00:33 AM

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Topics: UX Tips

Ultimate UX Bootcamp - March 15-16 in Houston

Posted by Joseph Sayegh on Feb 21, 2012 1:25:59 PM

Normal Modes will be hosting a two-day Ultimate UX Bootcamp on March 15-16 in Houston.

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Topics: User Experience (UX) Design, News

The typographic grid: still as useful today?

Posted by Lacey on Feb 20, 2012 6:52:51 AM

Either on your own or in school, you probably learned at some point about the origins of the typographic grid. You know grids were developed with measurements from the golden ratio, the measurement that defines good aesthetics. You may also recall that layout/design using the golden section is scientifically and psychologically proven to be the most visually pleasing for the printed word. No doubt that principles of grid layout laid foundational work for all of graphic design today, but in a time when there are so many variations in how users absorb information, is the typographic grid still as applicable?

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Topics: User Experience (UX) Design, UX & Usability Tools

Secrets of Creating a Remarkable Customer Experience

Posted by Angela Schmeidel Randall on Feb 16, 2012 1:51:25 PM

Today I spoke with a group of entrepreneurs about creating a remarkable customer experience. We all know about companies who are celebrated for having remarkable customer experiences. Companies like Zappos, Amazon, and Apple. There are countless books about how great their experiences are and all the things they do to delight their customers, but precious little advice about how to create new or evaluate existing experiences.

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Topics: Experience Strategy

Six Benefits of Remote Usability Testing

Posted by Angela Schmeidel Randall on Feb 15, 2012 2:00:00 AM

blog-six-benefits-of-remote-usability-testing

'Lo about 2005 I started doing usability testing. I was working on a major redesign and replatforming of continental.com and we tested every interface multiple times, in cities across the U.S., before handing off the requirements to the development team. (This was also a different age when things were far less agile than today.)

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Topics: Usability

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